Hello Cake data breach: 22K accounts exposed
Severity: high · Patch status: no-fix-needed · Since 2025-10-15
In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach. The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, dates of birth and purchases. Exposed data: dates of birth, email addresses, names, phone numbers, physical addresses, purchases. The breach dates from Jul 25, 2025; Have I Been Pwned loaded it on Oct 15, 2025.
What to do
- If you had a Hello Cake account, change its password and the password of any other account that reused it.
- Turn on multi-factor authentication wherever it is offered.
- Check whether your addresses are in this breach at https://haveibeenpwned.com.
- Expect targeted phishing that quotes the leaked details; verify any unexpected contact out of band.
Sources
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